Ibérica de Patatas Case Study

Feeding Spain with Experience and Innovation

With more than 50 years of experience, Ibérica de Patatas is a family-owned company specialising in potatoes. Operating from Mercamadrid—the heart of Spain’s wholesale food distribution—the company manages everything from storage and packaging to retail distribution. Their customer base includes supermarkets, wholesalers, traditional markets, and the HORECA sector.

Project Overview

Ibérica de Patatas needed to modernise an ageing processing line that had become too manual and inefficient. The goal was clear: increase productivity, improve product consistency, and reduce operational costs—all while continuing to run 24/7.

Updating the line posed logistical challenges. Equipment had to be removed and installed using cranes in tight spaces, all while the rest of the factory stayed operational.

Wyma delivered a modern, space-efficient solution that maintained production flow, upgraded key line components, and was tailored to Iberica’s unique layout and business model.

Key Outcomes
The Challenge
The Solution
Wyma supplied and integrated a modern, highly automated processing line tailored to the facility’s spatial constraints. The solution enabled:
- Higher production volumes
- Improved final product quality
- Better management of energy and water use
- Technical support from Manter Iberica, ensuring 24/7 service coverage
Why Wyma?
Ibérica de Patatas chose Wyma after seeing successful installations at other Spanish potato processors. Key factors included:
- Proven performance in the potato sector
- Strong local support through our local partner
- Ability to tailor the solution to challenging spatial and operational constraints
- A reputation for reliability and continuous equipment evolution
“We saw Wyma machines working in other companies, and their evolution and reliability stood out to us. That’s what helped us choose Wyma over others.”
— Pablo Jiménez, CEO

Built for Growth: A Trusted Partnership

More than just a supplier, Wyma has become a strategic partner for Iberica de Patatas. The success of this project has led to the design of a third line—ready to be implemented when needed. The reliability, performance, and adaptability of Wyma’s equipment has proven itself in daily operations.

“Wyma is a company you can work with hand-in-hand, to collaborate and grow”
— Pablo Jiménez, CEO

Looking Ahead

As consumer expectations rise, Iberica continues to focus on delivering year-round quality and efficiency. With Wyma as a key partner, they are well positioned to meet future demands and explore further innovation across their operations.